In the laboratory
It takes a certain hippie like liberated perspective to build businesses with simplicity as the guiding principle. That perspective leads us to two core values in our products -
After vision this is where we spend most of our time. We keep it to what's needed and where it's needed. Nothing that is not needed will ever find its way into our products.
Design is more important than engineering in the consumer web space. One of the problems we see in this space in India is not of that of engineering. In fact India produces strong engineers. It's a problem of design, for India seriously lacks consumer web 'design' sensibilities. The reason stands - lack of geeks here marrying some seriously cool people. We hope that someday we are able to teach that to India through our products.
"Usability and the utility, not the visual design, determine the success or failure of a web-app. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist." - Vitaly Friedman
We take it a step further. Lean is how we live, let alone build stuff. We 'build, measure, learn, repeat'and never raise funds without setting it right.
Bootstrapping has its own entrepreneurial lessons that cannot be learnt without self experiencing them. We iterate, customer validate and reiterate. If we fail, we also fail fast, we re-iterate even faster and all of that, at minimum cost implications. In short we make sure we customer validate the products before we look to move to the next steps of development. Shit gets done in least amounts of not only money but also time.
"If you are not embarrassed by the first version of your product, you’ve launched too late." - Reid Hoffman